4 min readPerformance
From 5.9s to 3.8s: Why a Hidden Hero Makes Everything Slow
A Through Tenon teardown: Lighthouse mobile 75 with a 5.9s LCP caused by an entrance animation, and the fixes that recovered two seconds.
Writing
Essays on performance, fixed-price scoping and shipping software properly: written from the builds documented in the work section.
26 articles
A Through Tenon teardown: Lighthouse mobile 75 with a 5.9s LCP caused by an entrance animation, and the fixes that recovered two seconds.
A Small Batch Brine teardown: Lighthouse mobile 74 with a 7.2s LCP, one root cause, and the fixes that took it to 97 (LCP 2.0s). Dated and reproducible.
A SaaS ROI method for founders who think in MRR, churn and onboarding conversion. Compare one lost customer to the cost of fixing the leak.
Why I serve clients globally, with verified orders from New Zealand, the US, the UK and Singapore. Here is what that means for how your project ships.
Why I offer subscription care plans, not fixed-price retainers: and what it means for you.
SaaS MVP costs in 2026 by scope: what $2.8k, $6.5k, and $12k actually buy, what pushes you past each line, and how to scope yours in 60 seconds.
Hourly vs fixed-price for landing pages in 2026: when each wins, what fair ranges look like, and how to avoid scope creep on either model. Global pricing.
Next.js site costs in 2026 by tier: what $600, $1,500, $3,000, and $5,000 actually buy, what pushes you into web-app scope, and how to scope yours.
How the ROI math works: the exact revenue formula, what each input means, and how to read monthly lost revenue without fooling yourself.
A practical site-audit checklist covering performance, SEO, accessibility, and funnel checks you can run yourself, plus what a qualified custom triage covers.
Care-plan math: $299–$2,200/mo for monitoring, patching and monthly shipping vs $100–$500 per fix. Break-even points and when one-off wins.
Spending $50k before validating demand is the #1 startup killer. How a lean 4-week MVP saves months and six figures.
WordPress, Sanity, Contentful, Strapi: the CMS landscape is confusing. A practical guide to choosing the right approach.
A $500 template site sounds like a bargain until you calculate the revenue it bleeds every month. Here's the true math behind web design ROI.
Not every business needs custom software. An honest framework for when to invest in custom development vs off-the-shelf tools.
The difference between a $5k and a $15k project is often the brief. How to prepare so you get accurate quotes and a product that works.
A landing page can convert. A website can compound. Here is how to decide which one your business needs right now, and when to invest in each.
Why ambitious brands are abandoning legacy CMS platforms for high-performance React architectures, and how it directly impacts your bottom line.
The frameworks, workflows, and mental models that let a single developer deliver production-grade products in weeks, not months.
Core Web Vitals, why Google penalizes slow websites, and the engineering behind a near-perfect Lighthouse score.
Website builders are great, until they are not. Here is how to know when your business has outgrown DIY and needs professional engineering.
React vs Vue vs Svelte, SQL vs NoSQL, monolith vs microservices: choosing is overwhelming. A practical framework for making the right call.
Good design isn't subjective, it's measurable. Hard data on how design quality impacts revenue, conversions, and acquisition costs.
Technical skill alone doesn't build great products. Why startups hiring design-led developers outperform those splitting design and engineering.
Not all development partners are equal. When to hire solo, when you need an agency, and what to watch for.
A transparent breakdown of website costs in 2026, from simple landing pages to full-stack SaaS applications. No hidden fees, no surprises.