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Design-Led Engineer: Strategy, Design, Code

Websites & web appsthat convert.

Got a slow site or an idea stuck in docs? One senior designs, builds, and ships it — fixed price before code, backed by a 30-day warranty.

7 demo builds · 20+ products shipped · Avg 13-day ship · Free audit in 48h

Measured, not claimed..

3 demo builds with lab-measured engineering outcomes: speed, time, and cost. Full breakdowns at /work.

Methodology: local Lighthouse + manual timing on demo deploys, not client Google Analytics or Stripe revenue data.

Selected builds: 7 featured demos · 20+ shipped experiments

BrawnBar
TaylorsCut
Small Batch Brine
TellersWindow
MonthlyMuster
Through Tenon
Marble Wood Brass

Demo builds I designed & shipped · No client affiliation implied · Full breakdowns on /work

Ship without
scope creep.

Start with a free site audit or a free 15-min call. Custom quote in 2 min, then ship. Fixed outcome, or I fix it.

Free site audit · 48h · no strings attached

Free Audit: top fixes ranked by impact

Paste your URL for ranked fixes in 48h. Want a score right now? Run the instant grader. If you build with me, it rolls straight into scope.

Get My Free Audit

Quick Fixes

Small jobs, done this week. Speed, bugs, landing tweaks.

  • Site Speed Sprint (sub-1.4s target)
  • Bug Squash Sprint (48h turnaround)
  • Landing Section Redesign
  • SEO Quick Pass (meta, sitemap, OG)
  • Checkout or Form Repair

What's included

  • Fixed issue with before/after proof
  • Same-week delivery
  • 7-day rework warranty
Timeline48h – 1 week
FromFrom $50

Fixed and shipped in days, pay per fix, no retainer needed. Start with the quote calculator or book a call.

Get Estimate

Web Development

Marketing sites to storefronts that rank, load under 1.4s, and turn visits into enquiries.

  • Custom Design & Development
  • E-Commerce with Razorpay, Stripe or UPI
  • CMS Integration (Sanity/Contentful)
  • SEO-Optimized Architecture
  • Lighthouse-optimized, sub-1.4s load

What's included

  • Custom responsive design
  • CMS for self-service edits
  • Analytics setup
  • 30-day post-launch support
TimelineLanding 1–2 weeks · Full site 2–6 weeks
FromFrom $600

Scoped via calculator after a free site audit — top fixes first, then your build.

Get Estimate
Most Popular

Web Applications

SaaS and dashboards where complex logic feels simple, fast, and maintainable.

  • Custom Architecture & Database
  • User Authentication & Roles
  • Real-time Data & WebSockets
  • Third-party API Integrations
  • Cloud Deployment & DevOps

What's included

  • Technical architecture document
  • Database design & API
  • Admin dashboard
  • 30-day warranty + documentation
Timeline2–6 weeks
FromFrom $2,800

An app that automates operations and feels premium, without the enterprise bloat. Scoped via calculator.

Get Estimate

1 / 3

Monthly Retainer$1,000/mo · 40h/mo · priority response. Ongoing firepower, no hiring.

Discuss retainer

Independent vs agency vs no-code

You pay for outcomes, not overhead. Same custom code without the $15k+ markup or the no-code ceiling.

Custom code ownership

No-code

No

Agency

Yes

You get

Yes

SEO-optimized architecture

No-code

No

Agency

Yes

You get

Yes

Sub-$5k budget

No-code

Yes

Agency

No

You get

Yes

Ships in weeks, not quarters

No-code

Partial

Agency

No

You get

Yes

Complex app logic

No-code

No

Agency

Yes

You get

Yes

Direct communication

No-code

Partial

Agency

No

You get

Yes

Post-launch support

No-code

No

Agency

Partial

You get

Yes

Bottom line: agency-grade custom code without the $15k+ markup or the no-code ceiling — designed, built, and supported by one senior, shipped in weeks.

From idea to live
in 4 steps.

01

Discovery

Your goals, users, and what's costing you money. No audit theatre.

02

Strategy & Design

Wireframes, visual direction, and architecture, approved before code.

03

Development

Clean, scalable code. You see progress, not excuses.

04

Launch & Scale

Deploy, SEO, analytics, live and measured from day one.

Selected Work

Self-initiated builds with engineering breakdowns.Demo builds I designed & shipped · No client affiliation implied · Each shows problem, solution, and lab-measured outcome.

monthlymuster.vercel.app
MonthlyMuster

Web Application

95+ Lighthouse targetDemo

MonthlyMuster

A productivity dashboard featuring drag-and-drop task management with persisted state.

Engineering outcome (lab)

Board Persistence
Lost on refreshZustand persist
Sign-in Friction
Sign-up wallOne-click demo
Drag-and-drop Kanban · Refresh-safe Boards
  • Next.js
  • TypeScript
  • Zustand
  • Supabase
  • Tailwind CSS
tellerswindow.vercel.app
TellersWindow

FinTech Dashboard

95+ Lighthouse targetDemo

TellersWindow

A secure, dark-mode financial dashboard that visualizes complex portfolio data beautifully.

Engineering outcome (lab)

Market Data
Static mockLive CoinGecko feed
API Failure UX
Blank dashboardSeeded fallback
Live Data + Seeded Fallback · Mobile-first
  • Next.js
  • TypeScript
  • Recharts
  • CoinGecko API
brawnbar.vercel.app
BrawnBar

Web Application

95+ Lighthouse targetDemo

BrawnBar

A personal health and fitness tracking platform with nutrition logging, workout planning, and progress analytics, completely free, no ads, no data selling.

Engineering outcome (lab)

Data Privacy
Sold to brokersZero tracking
Monthly Cost
$12/mo avg$0
100% Free · Zero Ads · Full Nutrition + Fitness Tracking
  • Next.js
  • TypeScript
  • Supabase
  • Tailwind CSS
taylorscut.vercel.app
TaylorsCut

E-Commerce

95+ Lighthouse targetDemo

TaylorsCut

A production-ready full-stack clothing storefront boasting Razorpay integration, JWT authentication, and a complete admin dashboard.

Engineering outcome (lab)

Backend Integration
Mock APIMongoDB
Payment Processing
N/ARazorpay
Full Auth + Payment Flow · Built in 10 days
  • Next.js 16
  • MongoDB
  • MUI
  • Razorpay
smallbatchbrine.vercel.app
Small Batch Brine

E-Commerce

95+ Lighthouse targetDemo

Small Batch Brine

A lightning-fast, mobile-optimized digital storefront designed for a local craft food brand, featuring automated WhatsApp ordering.

Engineering outcome (lab)

Order Intake
Instagram DMsWhatsApp receipt
Platform Fees
$39/mo$0/mo
WhatsApp Ordering · Mobile Optimized
  • Next.js
  • Tailwind CSS
  • Framer Motion
  • Vercel
throughtenon.vercel.app
Through Tenon

E-Commerce

95+ Lighthouse targetDemo

Through Tenon

A premium storefront for modern furniture, designed for intuitive browsing and a checkout that never fights you.

Engineering outcome (lab)

Cart Persistence
Lost on refreshSurvives refresh
Checkout
Stripe key requiredDemo fallback built in
Instant Variants · Stripe Checkout
  • Next.js
  • Tailwind CSS
  • Stripe
  • Zustand

1 / 6

Know exactly what's wrong with your site.

Paste your URL. I'll send back the top fixes ranked by impact — keep them even if we never work together.

Top fixes, ranked

SEO + speed + conversion issues ordered by impact — do first things first.

48 hours, free

A human teardown in your inbox within 2 days. No call required, no strings attached.

No spam, ever

One audit email. Unsubscribe anytime. Your URL is never shared or published.

Why work with me.

Portrait of Adeshpreet Singh

I'm Adeshpreet, shipping since 2018. Freelance + 2 in-house teams, 20+ products, 7 self-initiated build breakdowns, 7 verified reviews. Full list on a call.

Verified reviews. Demo builds with lab-measured outcomes. From graphics to full-stack, same toolkit: wireframes to pipeline, no handoffs, one senior ships it.

What I say no to: native mobile apps, game engines, and ‘clone X in two weeks’ briefs. If we’re a bad fit, I’ll tell you on the first call and point you somewhere better.

7+ years: graphics to full-stack (2018–2026)

  1. 2018Graphics Roots

    Started shipping graphics: print, brand, visuals that had to sell. Foundation for design-led engineering.

  2. 2020Freelance + 2 Teams

    Freelance + 2 in-house roles, 2018–2026. 20+ products shipped — live systems, not just slides.

  3. 2022Full-Stack Pivot

    Next.js / TypeScript / Supabase. Type-safe, real-time, 60fps, from pixel to pipeline.

  4. 2025Independent · 7+ Years In

    7 self-initiated builds, Lighthouse-optimized, 7 verified reviews. Senior, no handoffs, ships in days not months.

Fixed price before code

You approve an exact quote before I start. No hourly meter running, no scope-creep invoices after.

If it breaks, I fix it free

30-day warranty on builds (7-day on fixes), direct line to the person who shipped it. No ticket queue, no handoffs.

Technologies I Work With

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Node.js
  • PostgreSQL
  • Supabase
  • Vercel

🌐 Remote · Async-friendly with overlap for US, UK, EU & APAC timezones

Verified reviews.

7 verified Freelancer/employment reviews + build breakdowns with lab-measured engineering outcomes · See verification links below.

KW

Kuwar

Founder, Design Burners

A rare blend of design instinct and technical skill. Adeshpreet delivered polished, client-ready work every time with minimal revisions needed.

Verified client — see verification links below

RN

RoflmonsterNZ

Client, New Zealand

Very professional and accommodating to any needs or changes. Very friendly and delivered exactly what I wanted. Highly recommend!

SG

Shriya Gupta

CEO, Deliverable Agency

Adeshpreet displayed excellent character as a supportive and helpful team member. We appreciate his dedication and punctuality as a FullStack Engineer.

T9

tradingboy9

Client, Singapore

Adeshpreet is very hardworking and delivers quality work. He is a young, patient man that deserves more work. Will work with him again!

7 verified platform/employment reviews + demo breakdowns (lab-measured, not client GA) · See work at /work

Frequently Asked Questions

Everything you need to know about working with me.

Start with a free site audit (ranked fixes in 48h) or a free 15-min call. Then site $600-$5k, web app $2,800-$12k, SaaS scoped via calculator, fixed quote before code. No surprises, no creep.
Landing pages ship in 1–2 weeks. Full sites and web apps in 2–6 weeks depending on scope. Full SaaS MVPs in roughly 5 weeks. I move fast because there's no project manager, no handoffs, just me shipping your product.
30-day warranty on full builds (7-day on Quick Fixes). If it breaks, I fix it free. Then $1k/mo for updates, features, monitoring. Most stay, it's cheaper than hiring.
No rent, no account managers, no handoffs. One senior covers strategy, design, and code — the output of a small team without the 3x markup. Same senior scopes, same senior ships.
Both. Graphics since 2018, now full-stack, wireframes to pixel-perfect code. One owner, no handoffs.
Absolutely. I'm happy to sign your NDA before any discovery call or project kickoff. Client confidentiality is non-negotiable, your idea stays yours.
Even better, it saves us time. I'll take your Figma file and translate it into clean, production-ready code with pixel-perfect accuracy. I can also audit the design for responsive edge cases and accessibility before building, so nothing gets lost in translation.
Native mobile apps, game engines, and 'clone X in two weeks' briefs — those need teams or timelines I won't fake. If we're a bad fit I'll say so on the first call and point you somewhere better.
Run the instant grader for a score right now, or get a free site audit — top fixes ranked by impact in 48h, no call required. Either way you keep everything even if we never work together. Ready to build after that? Fixed quote before code, then ship.

Have a different question?

Let's talk

Ready to ship
your next product?

Currently booking — 1 senior, limited capacity. 15 min to map scope, timeline, and exact price, no pitch deck.

Remote · Async-friendly with overlap for US, UK, EU & APAC

Direct: hello@adeshpreet.com · Book: cal.com/adeshpreetsingh · Every message answered within 24 hours.

  1. STEP 1

    Free audit

    Top fixes in 48h — keep them either way.

  2. STEP 2

    Fixed quote

    Exact price before code. No hourly meter.

  3. STEP 3

    Ship + warranty

    Live in weeks. 30-day fix-free warranty.

Guaranteed: 30-day warranty on builds (7-day on fixes). If it breaks, I fix it free — no ticket queue.

Or send a quick message

Drop your details and I'll reply within 24 hours with a rough scope and timeline.