throughtenon.vercel.app
ConceptE-Commerce
12 daysThrough Tenon
Furniture shopping that stays out of its own way: browse, configure, check out.
Instant VariantsDemo Checkout
Case study & metrics
All work
E-CommerceConcept build
Small Batch Brine
A craft food storefront where every order lands in the owner's WhatsApp.
↳ WhatsApp Ordering · Mobile Optimized
- Next.js
- Tailwind CSS
- Framer Motion
- Vercel
- Shipped
- 7 days · E-Commerce
- Stack
- Next.js · Tailwind CSS · Framer Motion
- Outcome (lab)
- WhatsApp Ordering · Mobile Optimized
smallbatchbrine.vercel.app
smallbatchbrine.vercel.app
01
The challenge
Concept brief: a local food brand losing sales to Instagram DM chaos, needing a storefront without $39/mo Shopify overhead.
02
The solution
Next.js storefront with a no-backend cart and a formatted WhatsApp receipt: orders land straight in the owner's inbox. Profiling found the layout preloading a 768 KB hero image the page never rendered: removing it took mobile LCP from 7.2s to 2.0s (median of 3 runs).
03
Key outcomes (lab)
- Automated order intake
- Instant product browsing
- Zero monthly platform fees
Engineering outcomes (lab)
Measured on the concept build.
Order Intake
Instagram DMs
Before
WhatsApp receipt
After
Platform Fees
$39/mo
Before
$0/mo
After
Backend Required
Shopify plan
Before
None
After
Lighthouse mobile · optimization (2026-10-15)
74 · LCP 7.2s
Before
97 · LCP 2.0s
After
Lighthouse mobile · connection range (2026-10-15)
150ms RTT: 99 · LCP 2.0s
Lighthouse preset
measured 16ms: 100 · LCP 0.7s
Measured line: the same build, not an improvement
Measured with Lighthouse 13 on mobile emulation, simulate throttling, median of 3 runs, against the live site on 2026-10-15. Published under two named profiles: Lighthouse’s mobile preset (150 ms RTT / 1.6 Mbps / 4× CPU), which anyone can reproduce, and this machine’s actual connection (16 ms / 4 Mbps / 4×), characterised by ping and a timed download rather than assumed. Connection assumption alone moves LCP by up to 3× on identical bytes, so neither figure is the whole truth alone. Lab numbers on a throttled connection, not client analytics or revenue data. No client affiliation implied.
Next build
E-Commerce