smallbatchbrine.vercel.app
ConceptE-Commerce
7 daysSmall Batch Brine
A craft food storefront where every order lands in the owner's WhatsApp.
WhatsApp OrderingMobile Optimized
Case study & metrics
All work
E-CommerceConcept build
Taylors Cut
Weekly tee drops with cart, promo codes and product structured data wired in.
↳ Collection Drops · Discount Codes · Zero Platform Fees
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- Shipped
- 11 days · E-Commerce
- Stack
- Next.js · TypeScript · Tailwind CSS
- Outcome (lab)
- Collection Drops · Discount Codes · Zero Platform Fees
taylorscut.vercel.app
taylorscut.vercel.app
01
The challenge
Concept brief: a streetwear label shipping drops every Friday needs a storefront that handles collections, promo codes and SEO per product, without a monthly platform fee.
02
The solution
Next.js storefront with a cart that survives refresh, discount-code validation at checkout, and Organization, WebSite, SearchAction, LocalBusiness and WebPage JSON-LD so each drop is indexable. Product imagery served as optimised static assets on Vercel.
03
Key outcomes (lab)
- Weekly drop cadence supported
- Discount-code checkout
- Per-product SEO via JSON-LD
Engineering outcomes (lab)
Measured on the concept build.
Platform Fees
$39/mo
Before
$0/mo
After
Cart Persistence
Lost on refresh
Before
Survives refresh
After
Product SEO
No structured data
Before
5 JSON-LD types
After
Lighthouse mobile · connection range (2026-10-15)
150ms RTT: 73 · LCP 4.0s
Lighthouse preset
measured 16ms: 83 · LCP 1.7s
Measured line: the same build, not an improvement
Measured with Lighthouse 13 on mobile emulation, simulate throttling, median of 3 runs, against the live site on 2026-10-15. Published under two named profiles: Lighthouse’s mobile preset (150 ms RTT / 1.6 Mbps / 4× CPU), which anyone can reproduce, and this machine’s actual connection (16 ms / 4 Mbps / 4×), characterised by ping and a timed download rather than assumed. Connection assumption alone moves LCP by up to 3× on identical bytes, so neither figure is the whole truth alone. Lab numbers on a throttled connection, not client analytics or revenue data. No client affiliation implied.
Next build
Web Application